Deep Vellum opening bookstore in Deep Ellum

Posted 4:56pm on Thursday, Nov. 19, 2015

North Texas is getting a new independent bookstore.

Dallas-based Deep Vellum Publishing, the two-year-old year old firm specializing in publishing translated works from non-English-speaking countries, is opening a retail arm. The store, called Deep Vellum Books, will have a launch party on Dec. 9 and then will be open to the public for a soft opening sometime later in the month. The official grand opening will be in February.

Located at 3000 Commerce St. in Deep Ellum, Deep Vellum is a 900-square-foot location that specializing in literary works. It will carry around 2000-3000 books as well as magazines and journals.

“I’ve been thinking about [opening a bookstore] since I moved to Dallas,” says Will Evans, founder and director of Deep Vellum, who moved to Texas from North Carolina. “I had my eye on this space. This is the one building where I wanted to be.”

He held off though because another literary-minded indie bookstore, The Wild Detectives, was just opening in Oak Cliff. “I wanted them to succeed,” he said. “And, if they could work, it would prove that [bookstores] could work...I talked to them [about Deep Vellum] and they were very supportive.”

Evans has often hosted events at Wild Detectives and plans to continue to collaborate with them after his store opens.

Unlike Wild Detectives, Deep Vellum Books won’t have a huge bar, but there will be beer, wine and coffee.

Evans also sees it as a community space with a schedule of events, classes, readings, films, art, book clubs, and translation classes.

Can North Texas handle two of these types of bookstores? What about the stereotype that North Texas isn’t a literary kind of place? Evans shrugs it off.

“That is slowly but surely going away,” he says. “There’s so much cool stuff happening here right now in the literary world. I’m glad to be a part of whatever the future is.”



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