As the music industry continues its steady atomization, there remains a gap for artists whose output doesn’t quite fit the available outlets, a fact particularly true for local artists and/or those acts whose followings are loyal, but small.
Fort Worth-based producer/musician Britt Robisheaux has a potential solution for just such an artist.
Enter the Most Efficient Recordings Singles Club, intended, as its website states, as “a series of EPs and singles designed to highlight great songwriting captured in the most efficient recording methods available to the performers.”
Designed as a monthly subscription series — customers can pay a flat $40 to get access to a year’s worth of releases (there are a limited number of yearly subscriptions available), or pay $5 for each new recording — and highlighting a diverse array of musicians, the Most Efficient Recordings concept sprang from Robisheaux’s realization that, sometimes, worthwhile music simply goes unheard.
“It’s really common that I find musicians that have recordings that just don't fit with their normal output or for any number of reasons just never left the shelf,” Robisheaux tells me via email. “I do the same thing myself. So I had the idea to get this music out to people as inexpensively and as fun as possible and the singles club sounded perfect. A new release in your mailbox each month. It’s just like Sub Pop and other indie labels did in the 80's and 90's, but with cassettes instead of vinyl.”
Each release — the series kicks off Sept. 27 with an International Cassette Store Day-sanctioned cassingle from Austin troubadour Daniel Francis Doyle, who’ll perform that day at the recently opened Dreamy Life Records and Music — will be made available on cassettes (“Vinyl is just too damn expensive these days,” says Robisheaux) and via digital download, at MER’s Bandcamp page.
Apart from Doyle’s September release, upcoming MER entries include Spookie (aka Archer of Loaf’s Eric Johnson) in October, and an EP from the sorely missed Bosque Brown in November.
“[Bosque Brown’s] Mara [Lee Miller] recorded it in her kitchen, so you can hear what sounds like a sink running and little, out-of-place sounds that fit in beautifully,” Robisheaux says.