You can tell a food joint has attitude when it features something called Joey Bag of Donuts -- and it’s a burrito. And a quesadilla dubbed John Coctostan -- a reference to the Chevy Chase movie Fletch. And a taco called ... well, a Taco Called Wanda (which fortunately features tilapia, not goldfish, as in A Fish Called Wanda).
And that’s the attitude at Moe’s Southwest Grill, an Atlanta-based (hey, that’s southeast) chain that currently has a couple of Dallas locations but is about to begin a North Texas expansion. That launches with a July 24 opening at 8004 Denton Highway in Watauga (in the Watauga Town Crossing shopping center, anchored by a Super Target), and follows with plans for Allen and Lake Worth locations by 2015, and a total of 18 Moe’s in DFW during the next few years. The man behind the expansion is operating partner Jimmy Durham, who has been with Moe’s for nine years.
The first 100 customers at the Watauga location will get free burritos for a year.
Among the protein options at Moe’s are steak, chicken, pork, ground beef and -- vegetarians and vegans take note -- organic tofu. We’re not exactly sure how Joey Bag of Donuts (seasoned rice, beans, shredded cheese and pico de gallo, with choice of protein) got its name (even after looking at the Urban Dictionary definition), or for that matter how the veggie burrito (rice, beans, shredded cheese and pico plus sour cream and guacamole) got dubbed Art Vandalay, George Costanza’s alter-ego on Seinfeld. But we kinda dig the cleverness. (The vegetarian taco, with the same ingredients, is called the Unanimous Decision.)