California-based Eureka! chain coming to DFW

Posted 4:37pm on Thursday, Jul. 10, 2014

Looks like DFW -- specifically Dallas -- and Austin are going to have some Eureka! moments. contributor Teresa Gubbins reports on Dallas CultureMap that Eureka!, a California-based burger chain (but without a location in Eureka, Calif.) is headed to Texas. The company plans to open a Dallas location at 3700 McKinney Ave. in the ever-growing Uptown area, Gubbins reports. (Company spokeswoman Alexia Penna tells that there are no Fort Worth plans yet.)

Eureka! comes with a subtitle -- “Discover American Craft” -- and boasts on its website that it’s “The enlightening burger experience, accompanied by fresh ingredients, artisan recipes, craft beer, classic cocktails and rock n’ roll.”

That’s a lot of buzzwords in one description. A sample menu includes nine burgers, the most unusual of which is probably the Fresno fig burger, which comes with homemade fig marmalade along with more familiar toppings such as melted goat cheese and crispy bacon. Turkey and veggie patties are available on all burgers, and there’s a designated veggie burger with a red beet/bean patty. Burgers range roughly $10-$15 on this menu, from the basic to the bison.

Other things that catch our eye: honey cinnamon sweet potato fries, Pacific coleslaw (with peanuts) and butterscotch rum pudding (when is this place getting here again?). The menu sample we’re looking at -- and there’s no guarantee that it will be the same menu that Texans get -- also includes signature entrees ranging from a $10.95 pulled-pork sandwich to a $23.50 hanger steak.

The “American craft” part of the menu extends to drinks, with the company’s website saying that “Eureka! features rare, innovative and ultra-premium craft beer and whiskey handmade by our nation's best artisans.”

Eureka! Facebook pages appear to be location-specific (you can find a list here), but the company does have a more general Twitter feed for updates.

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