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Whole Foods Colleyville: sneak peek

Posted 4:47pm on Wednesday, Jul. 02, 2014

The Colleyville location of Whole Foods Market doesn’t open until Tuesday, July 8, but we got a little taste of it on Wednesday.

Though many shelves were still unstocked, and workers were swarming everywhere hanging signage and applying finishing touches, we saw plenty to entice during a sneak preview.

At 44,000 square feet, Whole Foods Colleyville is not as large as flagship stores like the Park Lane location in Dallas, but two features make it stand out from others.

One is the Italian-made wood-burning pizza oven that will heat to 900 degrees and produce Neapolitan-style, thin-crust pies. Whole Foods is seeking certification from the Associazione Verace Pizza Napoletana, the organization that enforces on traditional methods (hand-tossed dough, proper oven and temperatures) and ingredients (imported Italian 00 flour, San Marzano tomatoes, the best mozzarella) to ensure that pizzas taste like the real thing back in Naples. Whole Foods expects to be certified within the next three months, which would make it the only grocery store in the nation with VPN certification, and only the second eatery in Tarrant County (after Cane Rosso in Fort Worth).

The other special feature is a real bar, with its own outdoor entrance, that will have booths and flat-screen TVs. There are 16 beers on tap, with growlers available and a “Growler Hour” every Tuesday at 7 p.m. featuring special deals. There also are three wines on tap, or customers may purchase a bottle in the store and drink it in the bar (they’ll cool it in a wine chiller to bring it to your preferred temperature). You can enjoy your Neapolitan pizza in the bar, order food from a small bar menu, or bring in prepared foods purchased elsewhere in the store.

In keeping with the Whole Foods chain’s eco-friendly ethos, the store is full of skylights and reclaimed wood (much of it locally sourced), including a big curved bar top made out of old bleachers. And, as at other Whole Foods locations, there’s an emphasis on Texas-made or -grown products. This store will include 60 items made in the Metroplex, including Dude, Sweet Chocolate; Community beers; and 10 cheeses.

The events calendar looks to be busier than at the Arlington store, Tarrant’s only other location (a Fort Worth store has been announced for 2016). Plans include themed events on the patio, like pizza-and-wine night and “Yappy Hours,” when dogs are allowed.

There’s also an espresso and raw juice bar just inside one entrance, making it easy to grab a trendy fresh-pressed green juice on the go.

Whole Foods Colleyville opens at 8 a.m. July 8, after a “bread breaking” ceremony at 7:30 a.m. Hours will be 8 a.m.-10 p.m. daily. 4801 Colleyville Blvd. (Texas 26 and Glade Road), Colleyville; 817 -918-3821; www.wholefoodsmarket.com/stores/colleyville.

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