Just a year ago, Grey Gooses 19th-hole lounge at the Crowne Plaze Invitational at Colonial sprawled out near the 16th and 17th holes.
This season, the Goose has nestled right inside the party lines at No. 13, attracting the rowdiest Colonial patrons. And thats exactly how Grey Goose marketing manager Jason McCarthy likes it.
The Colonial is a marquee tournament on the PGA Tour, with a classic, traditional golf experience, said Jason McCarthy, head marketing manager for Grey Goose vodka in their golf program. We really like being a part of everything out here, and the clientele fits exactly what we are looking for in our millennial consumer.
Patrons who are out among the thousands in the party crowd on No. 13 can escape inside the 30x30 air-conditioned lounge that overlooks the 13th green. The lounge was packed and sported a line for cocktails at mid-afternoon as world No. 1 Adam Scotts group passed through.
Matt Kuchars 19th Hole signature drink and Tim Love's cocktail the Plaid Jacket have been staples this year.
Kuchars recipe was dreamed up alongside Grey Gooses chief mixologist and features Grey Goose original with two parts orange juice, one part pineapple juice with a splash of lemon-lime soda topped off with lemon.
The Plaid Jacket recipe, created to honor the champions jacket, is mixed with Grey Goose LOrange, pomegranate, cranberry and simple syrup with orange.
The Grey Goose Lounge opens at 9:30 a.m. Saturday and Sunday and stays open until the end of play.
Colonials pool party
Colonials swimming pool is a hotbed of activity during the summer, but during tournament week it is an exclusive enclave. On Friday afternoon, it belonged to Frost Bank, sponsors of the new Frost Park at the main spectator entrance to the east of the No. 4 fairway.
In addition to the relaxed, resort-style atmosphere around the pool, Frosts guests had their own grandstand around the No. 1 tee box, giving them a birds eye view of the pros teeing off next to the iconic Colonial Wall of Champions. Since the first hole at Colonial is a 565-yard par-5, most players step up on the tee and rip their driver.
For those who cannot find a shady spot around the pool, there is a covered area on the far side that is complete with a couch, flat screen TV and, perhaps most importantly, food. Of the many private areas requiring special credentials and badges, the pool is certainly the most unique and offers a different spin on the Colonial experience.
Fine as wine
The Beringer Wine Tasting Bar has returned for its second year at Colonial in its prime spot just beyond the No. 10 tee box.
Wine lovers as well as those who are wanting to avoid big crowds surrounding No. 13 have their choice of four wines priced at $12 per glass.
The booth is being operated by volunteers Anthony and Roxanne McKee with all of the tips and a portion of the sales benefiting the Arlington High School Colts Football Booster club.
It is fun being out here at Colonial, Roxanne said. I think we have a good location and have had people remark today that it is nice and somewhere that is not quite as crowded.
The wine options are Knights Valley Cabernet, Napa Valley Merlot, Napa Valley Chardonnay and Napa Sauvignon Blanc. The wine bar is one of 14 that Beringer will feature on this years PGA Tour.
The cool spot
Cadillac is cooling Colonial patrons for the 32nd year in the 10th hole Cadillac Lounge.
The lounge is a popular spot with two large air conditioners and an interior designed by Sterling Renovations.
Patrons Shandy Violet and Sherry Higgenbotham enjoyed the leather couches and the two Sony 4K Ultra HD TVs.
We just came from No. 13 and that is the place to be, Violet said. But we love the couches in here and the air conditioning. Maybe well buy an Escalade too.
While there are six Cadillacs on display inside and out of the lounge, fans can also sample cigars from Sabino Sotello and bourbon from 11 a.m. to 3 p.m.
The three types of bourbon are Bulleit, Bulleit Rye and Crown XO and guests may try one of each flavor.
Once at the course, the Cadillac Luxury Lounge is located along the No. 10 fairway and is open to the public from 9 a.m. to 5 p.m through Sunday.
Angela and Anthony Wonderly spared no expense in warming up their new home across the street from Colonial Country Club.
The Wonderlys enhanced their colonial-style home, hanging plaid bunting around the upper edge of their front balcony.
The residents on Country Club Circle usually decorate to mark the annual playing of the Tour event.
The custom-made bunting was the creation of Lone Star Banners and Flags, who put the showcase together after the Wonderlys showed them a photo of her house.
We moved in last year right after the tournament, Angela said. So we had some time to think about what I wanted to do for this years Colonial and I think it turned out really well.
Just two doors down, Amy and Clint Hailey had a bit different setup to mark Thursdays first round.
It happened to coincide with the TCU baseball teams second-round Big 12 tournament game against West Virginia.
We have a party every year, Amy Hailey said. We always do something different and with TCU baseball playing at 4 this afternoon, it made perfect sense to make our Colonial party a TCU watch party as well.
The setup was complete with a TCU tailgate trailer that featured two flat screen TVs and tables and chairs set up across the lawn.
The trailer is co-owned by 11 TCU graduates who bring it to every TCU home football game. The Haileys have incorporated it into their Colonial party for this year.
Making 13 lucky
Scott Browns hole-in-one on No. 13 in the first round was incredibly unlucky. Not just for him, but perhaps 13 lucky fans this weekend.
Thats because Crowne Plaza isnt offering $1 million for the first ace on 13 until Saturday and Sunday.
Not only did Brown miss out with his early tournament effort, but should he or another player be the first to duplicate it over the weekend, Crowne Plaza will split the million between charities and 13 lucky Colonial patrons.
The first player to ace will trigger a third of the million donated to the IHG Shelter in a Storm charity, the players charity of choice and the rest split between 13 fans who sign on to IHGs Wi-Finetwork at the course, through Twitter or at home.
Among the fan winners, 12 will come on-site and one from those who sign on remotely.
For complete contest rules and how to sign up, visit: http:
In keeping with an eight-year track record of humorous golf commercials, Crowne Plaza introduced a spot with 2013 champion Boo Weekley and spokesman Rickie Fowler.
In it, Fowler and Weekley trade turns one-upping each other in hole-outs to promote this weekends Crowne Plaza hole-in-one promotion.
Weve always tried to be humorous with them, but we always wanted to make sure we got that upscale message in as well, Crowne Plaza Brand Manager Gina LaBarre said. But I think its important to have an attitude and a personality for the brand and fuse those together.
The commercial is uploaded on You Tube, titled Lucky 13 Sweeps. (Unfortunately, Fowler missed the cut at Colonial this year, shooting 14 over par on Thursday and Friday.)
Correspondent Kevin Casas contributed to this report.