The NCAA, along with sponsors AT&T, the Coca-Cola Company and Capital One, is bringing some serious musical talent to downtown Dallas next month, to help celebrate the Final Four in North Texas.
The March Madness Music Festival, a free, three-day event set in Reunion Park over the Final Four weekend (April 4-6), will feature performances from Bruce Springsteen and the E Street Band (in its first North Texas gig in six years), fun., Tim McGraw, the Killers and Jason Aldean.
Aldean is up first, headlining the AT&T Block Party on April 4.
“As an NCAA Corporate Champion, we look to help fans connect with their passion for both sports and music,” said Jamie Kerr, Director of AT&T Corporate Sponsorships, in a statement. “Throughout Final Four weekend in North Texas, fans can enjoy unique and interactive experiences courtesy of AT&T at both the March Madness Music Festival and Bracket Town.”
McGraw and the Killers headline the Coke Zero Countdown Concert on April 5 — McGraw headlines the afternoon line-up, with the Killers headlining that night’s line-up.
“The NCAA Men’s Final Four is college basketball’s biggest party, and nothing brings fans from competing schools together to celebrate the anticipation quite like the Coke Zero Countdown Concert,” said Sharon Byers, senior vice president, Sports & Entertainment and Community Marketing, Coca-Cola North America, in a statement. “Coke Zero is proud to partner with the NCAA and Turner Sports and present Tm McGraw and The Killers — two acts famous for their memorable performances. We can’t imagine a better countdown to the tip off of Saturday’s semifinal games.”
Springsteen and the E Street Band, along with fun., close out the weekend with the Capital One JamFest on April 6.
“Capital One is thrilled to bring this incredible musical lineup to fans during this year’s Final Four,” said Roger Ferguson, Managing Vice President, Brand Advertising, Media and Sponsorships at Capital One, in a statement. “Whether it’s hosting the very best musical talent or providing fans the ultimate sports experience at Bracket Town, we’re delighted to help make the Final Four a unique and very special experience."
Additional performers will be announced for each day over the coming weeks for this free concert series, a non-ticketed event open to the public on a first-come basis.