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Pentatonix gets animated for Lucky Charms

Posted 5:36pm on Thursday, Jan. 23, 2014

For those of us of a certain age, Lucky Charms commercials will always mean people chasing after a leprechaun named Lucky who was always hogging the cereal, which features marshmallows in the shapes of -- geez, there’s a lot of them now -- hearts, horseshoes, moons, rainbows, stars and other trinkets.

But the cereal, which is celebrating its 50th anniversary this year, is taking a different tack with a new commercial that’s scheduled to debut during the Grammy Awards on Sunday night. The ad features an updated version of the Lucky Charms theme song by Pentatonix, the a cappella sensation founded by Arlington’s Mitch Grassi, Scott Hoying and Kirstie Maldonado.

The trio, along with their fellow group members Avi Kaplan and Kevin Olusola, appear in the ad -- after a fashion. They’re all animated, riding a rainbow (or something rainbow-like) along with Lucky into a Lucky Charmas box (talk about finding a prize inside!).

The group, which launches a sold-out North American tour Feb. 4 in Wichita Falls, will also appear on the Feb. 7 episode of Sesame Street. Here’s the Lucky Charms ad:

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