DALLAS -- Thursday night in Dallas featured a red carpet event to introduce ZING Vodka to DFW. It was billed as a celebrity affair and did not disappoint as the familiar faces included Dallas Cowboys star linebacker DeMarcus Ware, Dallas Stars defenseman Trevor Daley and Gavin Maloof, former owner of the NBA's Sacramento Kings and minority owner of the Palms Las Vegas.
The event, a launch party for ZING Vodka and its premier flavor ZING Red Velvet vodka, took over the popular LEVU nightclub in Dallas. ZING, a 4X distilled super premium vodka, comes in a sophisticated LED technology that illuminates the bottle with a simple touch.
Maloof, known to NBA fans for being the youngest owner and operator of a major professional sports team when he took over as president of the Houston Rockets following his father's death in 1980. While he was only 24, the team experienced immediate success in advancing to the NBA Finals in 1981. The Maloof family sold the Rockets in 1982 and took over controlling interest of the Kings in 1999 before selling the franchise this past June for a reported $347 million. As chairman of ZING vodka, he will "bring his entrepreneurial expertise to the family's newly-founded brand."
The party itself was a scene to behold as a big crowd, including some of the hottest ladies in DFW, packed LEVU. In addition to confirming that the combination of a celebrity-hosted bash and high-toned vodka still brings out the beautiful people of Dallas, I did learn that the ZING Red Velvet vodka idea came from the family members love of their mother's red velvet cake.
LEVU 2505 PACIFIC AVE. DALLAS, TX 75226
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