1010 Social Burger is trying to find itself.
Located at 1003 Collins, just a couple of football fields from Cowboys Stadium, but hidden from easy view by a dental clinic and a Wal-Mart, this restaurant is hard to pin down in more ways than one.
It looks a lot like a lounge, complete with bar seating and a stage area, but there’s no liquor sold (though you’re welcome to bring your own).
Its Facebook page proclaims it a “sports bar,” but Tuesday night is Kids Night, with face-painting, free popcorn, a “pickle bar” and a children’s movie playing on the big screen.
And while Tuesday night may be for kids, Wednesdays are aimed at young adults with free margaritas on the rocks. (Yes, there’s tequila in these. 1010 doesn’t have a liquor license but it’s legal to give away liquor without a license.)
So how did all of this multiple personality business come about?
1010 Social Burger had been a special-events facility, rented by people looking to throw quinceaneras, wedding receptions and birthday parties. But co-owner Joshua Sanchez, who had spent considerable time in kitchens in upscale venues like the Ritz-Carlton in Dallas and Stephan Pyles’ AmaLur at the Gaylord Texan in Grapevine, decided to morph the business into a restaurant.
Sanchez, who also owns Blue Agave catering, is a busy guy, so he decided to start out simple. Keep the menu small, but do what you do well, he thought. For Sanchez, that’s burgers — big, fat ones.
The restaurant opened in January with a menu of eight sandwiches (five of them burgers), two salads, and milkshakes and floats. Add in hand-cut fries and hand-breaded onion rings and you basically have the current menu.
And although the restaurant’s intended customer base may be hard to pin down, one thing is crystal clear: These are quality burgers. (A new, slightly larger menu coming in June will include wings, nachos and a quesadilla.)
All burgers are made from ground brisket, and the 8-ounce patties are a good half-inch thick. The namesake Social Burger ($10) features blue cheese, smoked bacon, onion strings, lettuce, tomato and an herbed mayo. The burger was juicy but not so sloppy that the sandwich fell apart. It was a bit light on the bacon, perhaps, but altogether an excellent burger. And the onion rings that accompanied the burger were among the best we’ve ever had: extra-thick-cut and hand-battered with a spicy batter.
The Texas Ranger burger ($10), another winner, is topped with pepper jack cheese, sliced jalapeños, barbecue sauce and onion rings. The jalapeños were not as hot as we had feared they might be, which was a positive for us but could be a disappointment for those with a palate for hot peppers. The accompanying fries were hand-cut, skin-on. We had no complaints with the generous serving of fries, but the onion rings were so outstanding that we’ll choose those whenever we return.
For those with a really hearty appetite, the Cowboy Nation ($12) is a double-patty burger topped with bacon and double cheese. All sandwiches come with fries or onion rings.
1010 has vegetarians covered, too, with a portobello mushroom sandwich, and for chicken lovers, there’s the Angry Bird sandwich.
The other major attraction of 1010’s menu is ice cream treats. The root beer float ($5) we selected was a layered delight with a cherry on top, almost too pretty to drink.
You should know: Shakes and floats are free Monday nights; Tuesday night is kids’ night with face-painting and balloons; Wednesday night is free margarita night; Thursdays and Fridays often feature live entertainment. On weekends, 1010 is a special-events venue and the restaurant is not open to the public.