The 2012-13 Dallas Mavericks season began ominously with superstar Dirk Nowitzki missing significant time due to a knee injury and ended quietly, with team failing to reach the postseason for the first time in 12 years. To put that in perspective, the streak goes back to the year 2000 when Mark Cuban purchased the Mavs from Ross Perot, Jr. for $280 million, the team was still playing in Reunion Arena, the Dallas Stars were the defending Stanley Cup champions and Troy Aikman was the quarterback of the Dallas Cowboys.
The Mavs currently have the longest home sellout streak in professional sports at 473 -- a title they inherited when the Boston Red Sox's streak of 820 capacity crowds at Fenway Park ended April 10 -- dating back to Dec. 15, 2001. The streak is a reflection of the winning product on the court but also the in-game entertainment, including the Dallas Mavericks Dancers, Mavs Maniaacs, on-court contests involving fans hosted by Chris Arnold and Ali Dee and entertaining videos on the huge video board produced by the team's creative director Cash Sirois. It is also a testament to the Mavs fans who have packed the American Airlines Center for every home game for over a decade.
With the Mavs season coming to a close at 41-41, All Access with DFW.com host Kelsi Reich went behind the scenes at the arena in downtown Dallas and caught up with some of the people who help make the Mavs games a truly unique experience for fans. People like Dallas Mavericks Dancers Director Mallory Mills, Big Rob of the Mavs Maniaacs, Jeff "Skin" Wade from the Emmy-winning Mavs television broadcast and, of course, the Mavs fans.
Kelsi, a four-year member of the Dallas Cowboys Cheerleaders whose career included the final season at Texas Stadium and the first season at Cowboys Stadium, certainly understands the dynamics behind big crowds at sporting events as every NFL game as well as the 2010 NBA All-Star Game in Arlington she performed in was sold out.
Next up for the Mavs is the NBA Draft lottery on May 21, and free agency begins on July 1.
But regardless of who the Mavs land in the off-season, DFW sports fans can count on having a good time at their hometown NBA team's games.