The arrival of the Paste Untapped Festival, a day-long celebration of craft beer and music, in Fort Worth is significant for a few reasons.
Chief among them, it marks the ascendance of Burleson-based Spune Productions as a national player.
Last year, when I spoke with Spunes head honcho, Lance Yocom, on the occasion of the booking/management companys 15th anniversary, he said there was a potential for the Untapped Festival (which was a roaring, sold-out success in Dallas Trinity Groves last spring) to become a franchise in the next few years.
The Untapped Festival was a great success, so that was memorable from starting a new brand and having it being successful, Yocom told me last year. Those are nice to have every once in a while.
But there was no way to anticipate how far the Untapped Festival would spread, and how quickly.
Partnering with tastemaking website Pastemagazine.com, Saturdays Paste Untapped Festival will be the first in a wave of similarly themed events that will take place across the country over the next few months (Dallas will host another Paste Untapped Festival in September, while Nashville and Atlanta will each get a Paste Untapped Festival later this fall).
[Paste Media Group and Spune] share a deep, abiding love for both independent music and craft beertwo things that are undoubtedly better together, wrote Josh Jackson, Pastes editor-in-chief, in February. Paste Untapped celebrates some of our favorite bands and our favorite beers at four cities in 2013.
The headliners for the Fort Worth edition are a smart mix of national and local acts spread across two stages: Deer Tick, Justin Townes Earle and Tennis, along with Denton troubadour Sarah Jaffe will anchor the festivities, with several Fort Worth acts, like the Orbans and Skeleton Coast, filling out the line-up.
Fans of craft beer will have over 60 breweries to choose from and 200 beers available on-site, including selections from local breweries like Rahr & Sons Brewing, Deep Ellum Brewing Company, Lakewood Brewing Company, Martin House Brewing Company and Revolver Brewing Company.
Friday, the Live Oak Music Hall & Lounge, which is booked exclusively by Spune, will play host to the Paste Untapped Pre-Party. Air Review, Daniel Hart, Memphis Dawls and the Unlikely Candidates are the acts scheduled to perform, beginning at 8 p.m. Paste Untapped Festival ticketholders can attend the show for free, and festival wristbands will be available for pick-up. If you arent heading out to the festival on Saturday, you can gain entrance by paying $15 at the door ($20 if youre under 21). (Advance pre-party tickets are available for $10 via Prekindle.com.)
The Paste Untapped Festival also helps mark the rise of Panther Island Pavilion as this years nerve center for nearly all of Fort Worths significant festivals. The Fort Worth Music Festival (May 17-18) and Dia de Los Toadies (Sept. 13-14) have both relocated to the space, and the Trinity River Vision Authoritys Rockin the River concert series, which was the sites lone event just a year ago, kicks off June 6.