Word came down this week that Bikinis Sports Bar & Grill founder and CEO Doug Guller has trademarked the word 'breastaurant.' You are reading this correctly, 'Breastaurant' is now a Registered Trademark through the United States Patent and Trademark Office of the Department of Commerce and it does not belong to the huge corporation with the girls in orange shorts.
“We’re really excited about receiving this federal trademark,” said Doug Guller in a press release. “Our team has worked hard over the last seven years to offer a unique experience to our fans. It just further solidifies that Bikinis Sports Bar & Grill is America’s ONLY breastaurant.”
This is not the first time that Guller has landed Bikinis in the news after last summer when he purchased the town of Bankersmith, Texas and renamed it Bikinis, Texas in honor of his successful breastaurant franchise. According to Inc. Magazine, Guller's tactics are working as the publication has included Bikinis on its 500/5000 lists of America’s fastest growing companies for the past two years.
For most of the male population in DFW that visits Hooters, Bone Daddy's House of Smoke, Twin Peaks, 3rd Base Sportsbar, Big Racks BBQ, Tilted Kilt Pub & Eatery or Bikinis, breastaurant has simply been a term thrown around like saying you were going to a BBQ or steak place. However, if you say you are going to a breastaurant now and you want to stick to the letter of the law, your only choice is Bikinis.
The Austin-based Bikinis has 12 locations in three states including three (Arlington, Richardson and Dallas) in DFW. The original Bikinis, which is located off of I-35 in North Austin, opened in 2006.
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