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February sweeps: Fox 4 dominates mornings; Channel 8, CBS 11 score wins

Posted 3:42pm on Thursday, Feb. 28, 2013

In February sweeps races, several DFW stations had something to brag about, with KDFW/Channel 4 pulling away from the pack in what was once a tight morning race, and tight battles in other time slots.

Fox-4's Good Day dominated the 4:30-7 a.m. race in both overall ratings and the advertiser-friendly 25- to 54-year-old demographic, winning the 4:30 a.m. half-hour and the 5 a.m. and 6 a.m. hours across the board in what had typically been a seesaw battle in recent sweeps periods. Good Day, which continues from 7 to 9 a.m., kept up its years-long streak of beating national shows in that time period.

Other races were closer -- near-ties, in some cases. WFAA/Channel 8 barely edged out KXAS/Channel 5 to win in overall viewers at 5 p.m., although KUVN/Channel 23 won in the 25-54 bracket in that time slot, edging out Fox 4.

At 6 p.m., KTVT/Channel 11 took first in overall viewers, but was fourth out of four in the 25-54 race, which Fox-4 won.

Channel 8 beat CBS 11 in overall viewers in a very tight 10 p.m. race, and scored a more convincing victory in the 25-54 bracket in that time slot.

Here's a look at races involving four or more stations. All numbers are estimated averages from Nielsen Media Research for Jan. 31-Feb. 27.

10 p.m.
Total viewers
WFAA/Channel 8...........207,660
KTVT/Channel 11..........205,750
KUVN/Channel 23..........146,660
KDFW/Channel 4...........108,290
KXAS/Channel 5..............98,800
KXTX/Channel 39.............29,380

25-54
WFAA..............................85,940
KUVN.............................. 82,280
KDFW.............................. 58,320
KTVT.............................. 51,920
KXAS.............................. 48,330
KXTX.............................. 19,110

6 p.m.
Total viewers
KTVT.............................. 166,270
WFAA.............................. 157,520
KXAS.............................. 124,060
KDFW.............................. 108,140

25-54
KDFW.............................. 57,650
WFAA.............................. 52,930
KXAS.............................. 41,530
KTVT.............................. 28,970

5 p.m.
Total viewers
WFAA.............................. 126,420
KXAS.............................. 124,540
KDFW.............................. 114,440
KTVT.............................. 87,150
KUVN.............................. 76,480
KXTX.............................. 26,120
KDAF/Channel 33............. 12,500
KFWD/Channel 52.................. 1,510

25-54
KUVN.............................. 46,900
KDFW.............................. 46,290
WFAA.............................. 39,380
KXAS.............................. 35,550
KTVT.............................. 19,800
KXTX.............................. 17,160
KDAF.............................. 7,600
KFWD.............................. 230

4:30-7 a.m.
Total viewers
KDFW.............................. 85,050
WFAA.............................. 52,470
KXAS.............................. 46,620
KTVT.............................. 45,860
KDAF*.............................. 10,590

25-54
KDFW.............................. 54,780
WFAA.............................. 27,700
KXAS.............................. 25,820
KTVT.............................. 21,230
KDAF*.............................. 4,870

*KDAF'S Eye Opener airs from 5 to 8 a.m.

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