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Coming soon to DFW: Alamo Drafthouse

Posted 2:09pm on Thursday, Feb. 21, 2013

Alamo Drafthouse, the Austin-based theater that has been called the "Best Theater Ever" by Time Magazine and "Coolest Movie Theater in the World" by Wired for its mix of hot food, cold beer and great movies all under one roof, is coming to Dallas-Fort Worth this summer. The excitement has been building ever since the news of its arrival was announced last May.

The new Alamo location is slated to open at the corner of Central Expressway and Belt Line in Richardson and will have seven screens equipped with high-tech 100 percent digital projection and a lounge with more than 70 beers to choose from. And of course, they have an event for beer lovers with "Beer Dinners" that showcases beer pairings with a gourmet food menu that not only accentuates each beer’s unique style but applies to the movie being shown.

"We are very excited to be bringing Alamo Drafthouse to the Metroplex," said Bill C. DiGaetano, COO of Iced Tea with Lemon LLC, the franchise partner for the Dallas-Fort Worth area. "Being an Austinite for 14 years and a huge Alamo fan it was important that we find an area where the theater could flourish. With the amount of ex-University of Texas students, fans already familiar with the theater and the proximity to University of Texas Dallas this area is a natural place for Alamo to land."

In addition to its state of the art equipment, the Alamo Drafthouse is also well-known for its innovative events - they set up a flame thrower station for the premiere of Rambo and buried customers alive in order to experience the anxiety Ryan Reynolds went through in Buried. And the Alamo will bring with it its world famous "zero tolerance" policy for disruptions during the movie watching experience, specifically talking or cell phone use of any kind during movies. They are not afraid to kick anyone out rude enough to start texting their friends during a show. They also pledge to show no ads and employ a full-time video editor to create a pre-show montage of vintage clips, cartoons, Japanese game shows and more.

Every so often, Alamo will break their no talking policy and go to the opposite extreme with fans yelling their favorite lines at one of the "Quote-Along" events. You can even pull out your cell phone and openly mock the movie you're watching with texts that show up on the screen during "HeckleVision."

DFW moviegoers already have plenty to look forward to in the summer of 2013 -- movies such as Iron Man 3, The Great Gatsby, The Hangover Part III, Fast and Furious 6 and The Lone Ranger. They can add the arrival of Alamo Drafthouse to the list.

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