Bikinis opens its third DFW location

Posted 8:31am on Tuesday, Jul. 24, 2012

DALLAS -- The ever-popular Austin-based Bikinis Sports Bar & Grill opened its first DFW locale last summer in Arlington in the shadows of Cowboys Stadium and Rangers Ballpark. This weekend, Bikinis opened its third DFW spot in Dallas on Lombardy and Northwest Highway in the building that was formerly Ker's Wing House.

Bikinis is part of the popular subculture known as 'Breastaurants,' which includes Hooters, Bone Daddy's House of Smoke, Tilted Kilt, Big Racks BBQ & Sports Grill, 3rd Base Bar & Grill, Twin Peaks and Ojos Locos. The Dallas location has traditional sports bar food, including burgers, chicken wings and chicken fried steak, a plethora of flatscreens and a very attractive wait staff clad in bikini tops and jeans shorts.

Aside from the Dallas opening, there was even bigger news from Bikinis founder and CEO Doug Guller last week as he announced the purchase of an entire Texas town, which he re-named Bikinis, TX. Guller says he purchased the small town of Bankersmith near Luckenbach and Fredericksburg through Craigslist and plans to host the first Bikinis, TX event in the fall.

“Bikinis, TX will be a world class destination and I am thrilled to expand the Bikinis brand to include town ownership," says Guller. "There can’t be a better way to put Bikinis on the map...Literally.”

His purchase, however, is being called into question by the San Antonio Express-News, which reported that Guller bought a plot of land adjacent to Bankersmith, not the town itself. And he may not have bought it on Craigslist.

Publicity stunt? Seems like it worked.







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