What do you get when you take one vacant lot at Sylvan | Thirty, two guys with a shirt business and a music truck, and beautiful weather? A successful Truckstock!
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| Photo courtesy of Logan DeBorde |
This Saturday event was the brainchild of Robert and Chad of Durty Laundry Clothing and their music truck, Def Star for their Beat Breakerz business. Seeing the advantage of an empty lot at Sylvan and I-30 in Dallas, they started inviting the trucks to participate. The response from the trucks was quick, with ultimately 16 trucks joining in: Dallas based, Ruthie's Rolling Cafe, Tin Star Taco Taxi, The Butcher's Son, Gandolfo's New York Deli, Cup-Cakin, Three Lions, Jack's Chowhoud, Little Vessel Grill, Dos Paisanos, Cajun Tailgators, Four Seasons, Rock and Roll Tacos, and Nammi. Three Fort Worth trucks rolled in: Lee's Grilled Cheese, Eat Jo Dawgs and Zombie's Food Truck.
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| Photo courtesy of Logan DeBorde |
Throughout the day, the trucks had steady business, with only a few having lines with waits of more than 5 - 6 minutes. As with any truck event, the trucks never know what will sell until the attendees start ordering, so some trucks began selling out of some items right at two hours in, with others calling for delivery of extra supplies.
Zombie seemed to be the break-out truck of the day, with long lines and an early sell-out; Dallas proved that they will support a vegan food truck. Dallas also has a sweet tooth, with Cup-Cakin Machine selling out, getting a small reload and selling out again; and food from the UK was also a hit, with Three Lions' meat pies selling out at the two-hour mark. The only truck that seemed to have much down time was Dos Paisanos, in an unwrapped truck, with only a small sign for their menu. It's a shame that more people didn't know who they were; events are always a great way to try new trucks; but with so many options people really need something to draw them in.
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| Photo courtesy of Logan DeBorde |
Beat Breakerz provided music that had people dancing while standing in line. In between hawking their tees, Robert and Chad kept the grounds clean, emptying trash bins, talking to the media and making sure everyone was enjoying their day.
Enjoying the day was apparently contagious to everyone, and I suspect we will see another Truckstock soon.
I shot some video of the event. Check it out.
