Monday TV ratings: Not good for DFW-filmed shows

Posted 3:30pm on Tuesday, Sep. 21, 2010

Just got a look at the Nielsen overnight ratings for Monday, the "official" first night of the 2010-2011 TV season, which come to me via Variety. But the comments below are mine.

--The DFW-filmed Chase didn't fare well, ranking 10th with a 2.5 rating in 18-49 and 7.9 million overall viewers. Compare that with No. 1 show Dancing With the Stars, which had a 5.0 rating in 18-49 and 21 million overall viewers. Chase performed better than the DFW-filmed Lone Star, which didn't even make the Top 10. Their comparatively weak performances shouldn't come as a surprise: Lone Star was up against established hits such as DWTS and Two and a Half Men, and Chase was up against the much-ballyhooed premiere of Hawaii Five-0. Lone Star, despite all the critical acclaim, is not the kind of show that's going to find its audience easily, so here's hoping Fox is as supportive of the show as the network says it is.

--Two and a Half Men, now raunchier than many cable comedies, placed second for the night, with a 4.8 rating in 18-49 and 14.5 million overall viewers. Many of them stuck around for the series premiere of Mike & Molly afterward; it placed fourth for the night, with a 3.9 in 18-49 and 12.2 million overall viewers. To my slight surprise, Mike & Molly did better than fifth-place Hawaii Five-0 in 18-49, but Hawaii Five-0 had more overall viewers with 13.8 million -- an indication that it's attracting the older viewers who remember the first Hawaii Five-0 from its initial run.

--What really may mean trouble for Lone Star? House, its lead-in, placed third for the night in 18-49. The fact that Lone Star didn't even make the Top 10 means a good chunk of viewers bailed to watch something else instead of Lone Star.

--Perhaps that something else was NBC's much-hyped, critically acclaimed The Event, which placed sixth in 18-49 and drew 11.2 million viewers. That's an impressive start, especially considering the depressing fact that my much-beloved Chuck, The Event's lead-in, did not make the Top 10.

--Returning shows How I Met Your Mother, Rules of Engagment and Castle placed seventh through ninth, all outperforming Chase at No. 10. Castle was ninth in 18-49 but had a good overall-viewer number with 11.2 million.

--Locally, Lone Star placed fourth in 18-49 in the 8 p.m. time slot, and Chase placed second in 18-49 in the 9 p.m. slot. In overall viewers, Lone Star also placed fourth in its time slot, and Chase placed third in its time slot.



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