Sounds to us like a cheap advertising ploy. But when the cheap advertising ploy involves argularly the most anticipated movie of the decade, you're apt to pay attention.
On Thursday evening, Twentieth Century Fox will be hosting a "first look" at James Cameron's Avatar, in select IMAX 3-D theaters across the country. Quote the press release: "In this unprecedented experience, the studio and Cameron debut the film’s trailer everywhere, while select cinemas and IMAX® theaters will screen select scenes in 3-D, prepared by the renowned filmmaker." The footage, according to the director's speech last month at Comic-Con should total about fifteen minutes.
So how do you get in? Starting at 2pm on Monday, you go to www.avatarmovie.com and sign up. There are only two showings of the footage in each theater, and -- as of Monday morning -- it's still not clear which local theaters are involved. (Quoth the publicist: "Hi Chris! "Still waiting on that. Will keep you posted.") So if you're eager to get in, you might want to sign up early.
For those stodgy old souls like me who would rather wait to, you know, see the finished film, Avatar opens on Dec. 18.