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Robert Philpot was reading TV- and movie-review columns in TV Guide, as well as memorizing the listings, by the time he was 10 years old. Now, he writes mostly about TV, but has also contributed to the radio, movie and pop-music beats. When he’s not filling his head with noise, Robert enjoys dining out, travel, collecting old Top 40 songs on iTunes and trying to shoot lower than 110 on the golf course.

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Monday, Oct. 26, 2009

KXT 91.7 makes some moves

There will come a day, I hope, when I can stop referring to KKXT/91.7 FM (which will be known to everyone but the FCC as KXT) as "KERA's music station." Despite press from practically every print organization that has at least one writer who still listens to the radio, the station, set to launch Nov. 9, still isn't on everyone's radar.

And once it is on everyone's radar, it still won't be for everyone. It will be, largely, for people like me who often whine that music radio is too repetitive or nonadventurous or both. And even people like us still like singing along with the occasional overplayed Van Halen song. Well, I do, anyway. You're not likely to hear VH on KXT, though.

The station took a big step toward its launch early this morning, as its Web site went live. For those of us who remember the days when KERA played a lot more music than it does now, things will look familiar. But it's been more than a decade since KERA played a lot of music, and not all of us remember that -- and of course, there's a decade's worth of new music to play.

As previously announced, Gini Mascorro is the new station’s music coordinator. She will also be the host for the weekday KXT Morning Show and KXT Texas Mix on Fridays. Joe Kozera, who has worked at stations in Bridgeport and Weatherford, will be the host for the weekday KXT Afternoon and KXT Evening shows. And in a move that should surprise no one, 90.1 at Night, one of the few places left where you can hear music on KERA, and its host Paul Slavens will move to KXT and be renamed The Paul Slavens Show.

"From established performers like Elvis Costello, Lucinda Williams, Radiohead and Wilco to up-and-coming acts like Ingrid Michaelson, Langhorne Slim, Monsters of Folk and Fleet Foxes, KXT will provide unmatched variety and a rich tapestry of sounds and voices," says a message on the "Music" section of the KXT Web site. But by "Radiohead" it doesn't mean you're going to hear Creep (or even Paranoid Android) over and over, and by "Elvis Costello," it doesn't mean you're going to hear stuff limited to his first seven albums (although even that would be more EC than any other station around here plays).

I'm curious how people will respond to this format, an adult-alternative format that, to put it generously, has a niche audience in Dallas. It will be more eclectic and risky than the "Quality Rock" AAA format that lasted only four months on KDBN/93.3 FM but it looks like the people behind it have more realistic expectations.

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